The long tail of e-commerce users
As a romanian expat I already use all the modern way of comunication when talking to my friends or relatives back in Romania or from abroad. When IM begun, I used Yahoo messenger and MSN from the beginnings. When Skype arrived I used it very soon too. And so was my wife. And so is her family back in Romania. Etc.
What I mean here (and tiying up these readings) is that developing countries (you can say poorer too) like Romania is too are full of early adopters of modern comunication tools. They all use y!m, msn, skype etc. From the first day. Recently (at least in the most developed countries of those cited) there is an explosion of debit and credit cards. I guess this comes with the development. But almost anybody uses them on the web. There is fear but also statistics that block people doing e-commerce.
But what if some already using skype had access to ebay? If she uses SkypeIn too, there is a way of certifying her identity. So ebay customers could trust more a person if they could check its existence (call her, check her credit card existence etc.). So the long tail of e-commerce users (romanians, indians, russians etc) could come to light. They could use e-commerce because the combination of a market (ebay) and personal comunication (skype voice and SkypeIn) could be trustfull.
